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Ghanaian Highlife artiste, Terry Asare Boamah popularly known as Dada Hafco has said media houses in Ghana do not regard the kind of highlife and therefore ,find it difficult to promote such songs.
According to him, a media house in the country once told him they won’t play his song because they felt, “my songs didn’t fit into their playlist as a station because my songs are too Highlife”.
Talking on Happy FM he said, “if you don’t have a personal relationship with the media house, DJ or if the DJ doesn’t fancy your music, then they don’t promote your songs”.
He also added that, unlike other countries where music is easy to get to the masses and make waves on radio, it’s however different in Ghana.
“In Ghana, you’ll have to rely heavily on your connections and influence to get the song out there which is sometimes a very difficult thing to do. Especially if you don’t have any connections”, he noted.
Dada hafco believes that, this act should stop and the promotion of all Ghanaian and Highlife music should be done intensively in order to raise the standards of the Ghanaian music industry.
Source: Frank Oteng – Myghanamedia.com
